AI Marketing for Non-Marketers

Learning objectives:

• Identify key information needed to produce quality AI marketing outputs. 
• Learn about generative AI (genAI) tools and how they can be used for content creation
• Identify key AI-driven marketing use cases

Who should attend:

Business owners and other non-marketing professionals looking to improve their marketing with AI tools.

Course contents:

• Introduction to AI for marketing.
• Understanding your ICP and brand voice.
• Setting objectives and making a plan. 
• Using genAI tools for content creation (social media / newsletters and blogs / web pages)
• Ways to improve marketing performance (understanding key metrics / keywords and SEO)
• AI ethics and data protection. 
• Customising AI tools.

Materials provided: Printed or digital workbook.

Course leader:  Caroline Broadway, a small business leader and experienced AI practitioner.