AI Marketing Essentials

Learning Objectives:

• Understand the basics of AI and its applications in marketing.
• Learn about generative AI (genAI) tools and how they can be used for content creation
• Identify key AI-driven marketing use cases

Who Should Attend:

Marketing professionals and managers looking to integrate AI into their marketing plans. 

Course Contents:

• Introduction to AI for marketing.
• Role of ideal customer profile (ICP) and brand voice.
• Basics of prompt engineering.
• AI ethics and data protection. 
• Using genAI tools for content creation.
• Developing AI-driven social media plans.
• Engaging AI-generated visual content.
• Personalisation and analytics in marketing.
• Customising AI tools.

Materials Provided: Printed or digital workbook.

Course Leader: Caroline Broadway, an experienced marketer and AI practitioner.